At PARU Edible Oils Pvt. Ltd., we believe that oil is not just an ingredient—it's the essence of every Indian kitchen, every tradition, and every cherished recipe. For generations, oil has been the invisible force that brings taste, health, and warmth to the table. That’s why, at PARU, we don’t just manufacture edible oils—we preserve a tradition of trust.

Our Legacy of Purity and Trust

Founded with a vision to deliver pure, natural, and health-focused oils to every household, PARU Edible Oils Pvt. Ltd. has emerged as a beacon of quality in the Indian edible oil industry. We started our journey with the belief that what we consume daily should not only taste great but also nurture our health. With this mission in mind, we created our flagship brand, Swasthyam, a name that symbolizes wellness, purity, and natural living.

Why Choose PARU?

The Indian market is flooded with oils that are chemically processed and refined, stripping away their natural goodness. At PARU, we stand apart. Our oils are cold-pressed and produced without the use of harmful chemicals or artificial additives. From the selection of the finest seeds to the careful extraction and hygienic packaging, every step in our process is rooted in integrity.

We bring you oils that are:

• Cold-Pressed for natural nutrition retention

• Free from additives and preservatives

• Rich in essential fatty acids and antioxidants

• Ideal for cooking, skincare, and wellness

Our Star Product: Swasthyam Cold Pressed Safflower Oil

Safflower oil, known as "Kardi tel" in Marathi, has been used in Indian households for centuries. Our Swasthyam Cold Pressed Safflower Oil retains its natural golden color, mild aroma, and light texture. It's perfect for heart health, cholesterol control, weight management, and even skincare.

We ensure that every drop of Swasthyam Safflower Oil is extracted with love and care. It contains linoleic acid, an essential omega-6 fatty acid that helps maintain a healthy heart. Additionally, its non-sticky texture makes it perfect for daily cooking, including frying, sautéing, and dressing salads.

Commitment to Quality

At PARU, quality isn't a department—it's a way of life. We have a state-of-the-art manufacturing unit located in the industrial hub of Shrirampur MIDC, Maharashtra. Our facility is equipped with modern machinery and follows strict FSSAI and ISO guidelines. Every batch undergoes rigorous quality testing before it reaches your home.

We maintain:

• Strict hygiene standards

• Automated cold-press extraction

• Laboratory testing for nutritional profile

• Tamper-proof, eco-friendly packaging

Sustainability & Responsibility

We care for the environment as much as we care for your health. That’s why we:

• Source seeds from local, sustainable farms

• Use biodegradable and recyclable packaging

• Practice low-waste and eco-efficient manufacturing

Our green initiatives are designed to reduce our carbon footprint while empowering local farmers and communities.

Serving India’s Diversity

India is diverse in taste, tradition, and cooking styles. Our oils are designed to cater to every culinary need, whether it’s the light sautéing in Gujarat, deep-frying in Punjab, or the aromatic curries of South India. PARU Edible Oils is proud to serve this diversity with products that are natural, consistent, and trustworthy.

Our Product Range

Though Swasthyam Cold Pressed Safflower Oil is our flagship product, we are constantly innovating and expanding our product line to include other healthy oils:

• Cold Pressed Groundnut Oil

• Cold Pressed Sesame Oil

• Cold Pressed Coconut Oil

• Cold Pressed Mustard Oil

Each oil is carefully formulated to bring out its natural benefits without compromising on taste or quality.

Customer-Centric Approach

What makes PARU unique is our unwavering focus on customers. We listen, learn, and improve constantly based on your feedback. Our customer service team is always ready to assist, whether you have a question about a product, delivery, or usage.

We value:

• Transparency in ingredients and process

• Quick and friendly customer support

• Fair pricing for premium quality

• Easy availability through online and offline platforms

Cold-Pressed vs Refined: Why It Matters

Most commercial oils are refined using high heat and chemicals, stripping them of nutrients and flavor. Cold-pressed oils, on the other hand, are made by crushing seeds at room temperature, preserving their natural nutrients, flavor, and color.

With cold-pressed oils, you get:

• Higher levels of antioxidants

• Better heart health benefits

• Natural aroma and taste

• No chemicals or bleaching agents

What Our Customers Say

We are proud to have earned the trust of thousands of health-conscious families across India. From homemakers to fitness trainers, chefs to doctors—our oils are appreciated for their purity, taste, and health benefits.

Some common feedback includes:

• "It reminds me of my grandmother’s cooking!"

• "No more acidity or heaviness after meals."

• "My skin feels softer since I started using Swasthyam for massage."

• "Best oil for my keto diet."

Brand You Can Rely On

We are not just building a brand—we are nurturing a relationship. A relationship based on trust, transparency, and tradition. As a 100% Indian company, we take pride in serving Indian families with products that uphold our heritage while embracing innovation.

Whether you're cooking for your family, maintaining your health, or embracing a clean lifestyle—PARU Edible Oils is your partner in wellness.

Our Vision for the Future

We envision a future where every Indian kitchen embraces purity, where every meal cooked adds not just taste, but also value to health. Our goal is to become India’s most trusted brand for natural edible oils by:

• Expanding across urban and rural markets

• Educating customers about oil quality

• Launching innovative, health-based variants

• Partnering with local farmers for seed sourcing

Final Words

At PARU Edible Oils Pvt. Ltd., we believe every drop matters. Every drop carries not just oil, but the essence of tradition, the promise of health, and the assurance of purity. When you choose PARU, you choose a brand that respects your values, supports your health, and celebrates your love for real food.

PARU Swasthyam Cold Pressed Oils – Purity You Can Taste, Wellness You Can Feel.